Your Online Dating Software Must Be Top Notch and Serve the Purpose Intended Well

Online dating business has become one of the most profitable business on the Internet. There are many factors responsible for this success; one of them is online dating software. To have a dynamic business, your online dating software must be top notch and serve the purpose intended well. There are so many kinds of online dating software. On the Internet, you will come across software developers selling their software. This is a good place to start looking, when you wish to start an online dating business. It is vital for you to look at the various features of the software. It will also be helpful to know what you have to gain when you purchase the software. I came across a software that sounded just right for your business. It is called the Hypertext Pre-Processor online dating software which comes with superior qualities that will role your business into action. It is a powerful match making software that will enable you create a dating web site within a few minutes. Because of its online installer, you can create a professional site. It is also possible to customize it using its integrated configuration manager. It comes with a web based graphical reporting system. It also comes with an administration control panel. This way, you will be in a position to view and analyze your business from any location in the world. This will enhance your strategic planning for the business.

On their site, you can view a short demonstration of how the online dating software works. You can also view all the features to ensure you understand what you will be getting from Hypertext Pre-Processor software for online dating. The Hypertext Pre-Processor software requires a one time payment. This way, the money you make from your web site is all yours. Also, when you acquire it, you will get a lifetime of free upgrades of the site. Their support team is only too glad to upgrade and maintain your site. The software is designed in a way that you are able to customize your site for every customer. This will make your site very unique. They have a provision for online advertising using email campaigns and others. The site promotion service will be very vital for your business. They provide it at very affordable prices. The following are some of the generic features for Hypertext Pre-Processor software solution. It comes with a template based design. This means that it can be modified easily by changing the design of the template. It comes with a multi language support. This will ensure that the world is brought together as languages are interpreted. The other features include customization email template, on fly new creation, ad banner management and many others.

The installation of the software is free. This software is bound to transform your new or old business. Do a similar analysis with other kinds of software and decide which deal sounds the best. Consider the price and go for the deal that is fair. They are very affordable and you will have no problem finding the most suitable software.

New Research Suggests Online Dating Websites Don’t Lead To Healthier Relationships

Couples who meet online don’t tend to be any happier with their love lives than those who meet in traditional offline settings. That’s the conclusion of a new research report by LoveLearnings, where the authors sorted through various research studies in an attempt to find out whether internet dating produces healthier, happier, and more committed romantic relationships.

For those who have used dating websites like PlentyOfFish or Match.com in the past, this may come as no surprise, since finding and meeting your soulmate on one of these websites can quickly begin to seem like an unrealistic objective. But many sites, such as eHarmony, claim to offer “matchmaking algorithms” that are “scientifically designed” pair you off with compatible singles based on a variety of attributes and qualities.

As it turns out, those surveys and matchmaking algorithms don’t stand up well when put under the microscope. “To date, there is no compelling evidence that any online dating matching algorithm actually works,” says Eli Finkel, professor of social psychology at Northwestern University and one of the researchers cited in the report.

Another problem with online dating as a whole? Too much choice.

As counterintuitive as it may seem at first, the researchers suggest that online dating offers so much choice in potential partners that it can actually be detrimental to overall outcomes. This is often referred to as “tyranny of choice.” The problem is that, when humans are offered a variety of choice, they tend to have more difficulty choosing the best option. “When there is something better out there, you can’t help trying to find it,” says Nick Puamgarten, quoted in the new research paper. “You fall prey to the tyranny of choice-the idea that people, when faced with too many options, find it harder to make a selection.”

Other downsides of online dating include price (depending on the website, price ranges from free to $100+ per month), dishonest users who create fake profiles, and a host of privacy issues.

It’s not all bad news, though: the study does recognize that internet dating websites offer a new and less intimidating place to meet singles of the opposite sex (especially sites that charge a monthly subscription fee, which acts as a natural filter against less committed folks). For those who hate the nightclub scene, or who simply aren’t able to meet other singles by traditional offline means, online dating makes a lot of sense.

Most relationship experts acknowledge the benefits offered by internet dating websites, and see them as a useful tool for some people. However, as outlined in the recent research, meeting someone online doesn’t make it any more likely that you’ll fall in love and live happily ever after.

Make 50k A Month With An Online Dating Site

It has been well documented that online dating is a phenomenon which has changed the lives of millions of people throughout the world. Two out of every five singletons in Europe and the USA aged 25 – 40 have used an on line service to either find a partner, or simply to enhance their social lives by making new friends.

This exponential explosion in the dating sector has meant that many companies owning and operating the sites themselves have come from a standing start to generating significant revenues in a matter of just a few months. It is possible to make a small fortune from online dating but, then again, it’s just as possible to lose your shirt. For every successful site, there are five others which simply ‘got it wrong’. If you follow these few basic guidelines, you could join the cyber-revolution which has not only become a lifestyle choice in itself for a great many consumers, but an extremely profitable market for webmasters to enter.

1. Niche works. Yes, we all know the names of the global dating sites which dominate the sector, but if you want to create a site that attracts millions of members, you are going to need very deep pockets just to get on the first rung of the ladder. There are a great many very successful sites that either cater to special interest groups such as bikers, military personnel etc or geo-targeted sites that cover just one country or even one city. The advantage of this kind of concept is that it is much easier and cheaper to promote than a service which attracts all-comers. The sophistication of online marketing, particularly the various pay-per-click search engines, enables you to target your audience very specifically thereby maximising your return on investment without having to overly stretch your financial resources.

2. Don’t over-complicate the design of the site. The primary aim of the homepage should be to encourage visitors to register with your service, not to marvel at your use of different colours or design features. Stick to just two colours (one should preferably be blue – the colour of trust) on a white background and avoid flashing buttons at all costs.

3. Keep your proposition simple. If a dating site looks so complicated that only ‘teccies’ can use it, you’ll lose most of your audience as soon as they land on your homepage. The most successful dating sites tend to offer a very basic system of picture profiles and secure messaging. People sign-up, create their profiles, upload their photos and start sending email messages to other members with whom they think they might be compatible. It’s easy and you don’t have to have a degree in computer sciences to do it. But there are many sites out there which offer a bewildering array of features – video profiles, psychological profiling and the like; all very expensive to integrate and manage and most, to be frank, are a complete waste of time and money.

4. Offer a free trial. This might seem rather ironic in an article which purports to tell you how to create a profitable business, but in order to get your members to pay you a subscription fee, you have to get them to register with your site in the first instance. If you let people have a look around, browse through the database and perhaps send a couple of messages to other people, they are far more likely to want to subscribe than if you ask them to do so straight away without giving them a taste of what your site can offer.

5. Populate your database as quickly as possible. People follow other people when they join dating sites and if your site looks like it hasn’t got many members, then people will give it a wide berth. When you launch, it’s well worth you doing a limited email marketing campaign which offers a free subscription to founder members. Remember, the hardest part of creating a successful online dating business is to get your first 100 registrants – you want them there in week one and the quickest way to do that is to offer a freebie to your first sign-ups. You’re not losing money – these are the most important members and without them your business will not get past first base.

6. Spend your marketing budget wisely. You don’t have to throw money at a dating site in order to promote it effectively – you just have to be smart. Establish an affiliate programme with one of the main networks operating in your country as soon you launch your site. Affiliates are third party web-sites which refer traffic to your business on a revenue sharing basis. You don’t have to pay affiliates to join your programme, you just offer them a percentage of any subscription revenue which they generate and this is the most cost-effective way of promoting yourself. And you should also avoid generic search-terms when you instigate pay-per-click campaigns on the major engines. Keywords like ‘dating’ and ‘online dating’ are expensive to bid on and convert less well than niche terms which are more applicable to the actual concept of your site. If, for example, you are running a dating service for singles living in Chicago, keywords like ‘Chicago dating’ or ‘singles in Chicago’ will be relatively cheap to bid on and will yield a far better conversion rate than the more general terms.

7. Offer good customer service. Remember, your members are real people many of whom will not be as computer savvy as you are and when any of them contact the site with a problem (a forgotten password or log-in difficulties are usually the most common), you should endeavor to respond as soon as you are able. An unanswered message is the easiest way to actually lose a member so don’t ignore or put off answering the mails that you will inevitably receive.

8. Communicate with your members. I’ve left this point until last but it it just as important as anything I’ve mentioned above. A weekly newsletter to your database will encourage people to log-in to their accounts on a regular basis (particularly if they are able to click through directly from the email to the site without having to log-in) and will also help to foster an emotional bond between your business and it’s paying customers. Every business to consumer online entity should have a human face and site owners who ignore this do so at their peril.

So there you have it; take heed of the eight snippets of advice that I have outlined above and you too can reap the substantial rewards on offer in this exciting and vibrant market sector.